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商品編號： 9-217-037 出版日期： 2016/11/22 作者姓名： Vallee, Boris;Lenhardt, Jerome 商品類別： Finance 商品規格： 18p 再版日期： 2018/03/06 地域： Germany 產業： Asset management;Banking 個案年度： 2016 - 2016
商品敘述：
Describes how Deutsche Bank, a leading bank in Europe, is deciding whether or not to launch a new structured retail product in Germany: an auto callable note. Will this product find a market and how does it fit into the bank''s product portfolio? The case investigates how Deutsche Bank manufactures and distributes its structured retail products, and more broadly explores the opportunities and challenges of offering financial products to households. The case also dwells on the scale and scope of business of retail banking in an increasingly regulated environment.
涵蓋領域：
Annuities;Asset management;Assets;Bonds;Capital markets;Commercial banks;Finance;Financial markets;Financial strategy;Interest rates;Investments;New product marketing;Product development;Product positioning;Stocks
相關資料：
Case Teaching Note, (5-218-061), 20p, by Boris Vallee, Jerome Lenhardt
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